Introducing Samanta — The Bra Coach's First European Lingerie Brand

Founded in Poland in 1992 by two sisters, Samanta is a female-owned, family-run lingerie house — proudly built by women, for women, with just three men on the entire team. Every piece is hand-finished with European lace, delicate embroidery, and signature "S" hardware, delivering a true feeling of luxury — specialising in smaller bands with bigger busts and curvy sizes.

The Bra Coach is proud to be the exclusive Samanta seller in Alberta!

Launching officially this fall

Book Your Samanta Fitting

Bras built for Support, Comfort & Style!

Think of this bra as your bra BFF:

It won’t let you down, and it’s never uncomfortable.

The Bra Coach is all about finding your “AHA Moment”. Spending time with you during a one-on-one fitting to find the perfect fit. A
proper fitting bra provides support like a best friend and comfort like an old pair of Birkenstocks.

Let’s get you fitted for comfort, style, and support. Your ‘aha!’ moment is just a click away."

Book Your AHA Fitting

BAND

The band does 80% of the work in every bra and is equal to the circumference just under your breast plus a touch.

CUP SIZE

In the bra world, your cup should not runneth over! Your breast tissue should be fully contained by the bra cup without any overflow.

FITTINGS

One on One, personal fittings are highly recommended before you buy a bra. All brands fit differently and thus there is not one size fits all in bras – you need to try them on and move around before you buy.

Our Bras

Book A Personalized Fitting with The Bra Coach

The Bra Coach specializes in personalized, one-on-one fittings in a comfortable, clean and private space. Giving you the experience you’ve always wanted and the bra you have always deserved.

Book a Fitting Today

    
 
 
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   Jessica Choy 
 September 6, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Highly, HIGHLY recommend The Bra Coach if you are looking for new bras, or have never had a PROPER fitting, or have only ever worn VS bras or similar. Jamie carries a large range of brands and sizes, and KNOWS how a bra should PROPERLY fit! She is knowledgeable and professional, while keeping things light and fun. She presents many options and adjusts based on what fits, what suits your body, and what you personally like! The studio is private and intimate, a perfect setting for a fitting. I left my appointment affirmed, confident, with 2 bras that fit amazingly and 2 more on order, and since wearing bras in my CORRECT size, my posture and back pain has improved, along with my confidence. I'm telling everyone I know to go see Jamie, and you definitely should too!
  
 
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   Yvonne Huth 
 August 31, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Jamie is an amazing lady and extremely helpful. Her quality and selection is wonderful. If you're looking a beautiful nice fitting bra then Jamie is definitely your lady. Love her ❤️
  
 
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   Mickayla A 
 August 21, 2026
 
 
 Trustindex verifies that the original source of the review is Google. There's a reason it's all 5 star reviews. I felt completely comfortable coming in, she makes it to be very welcoming and she has a HUGE selection of bras. I will literally not go anywhere else from now on and will make a special trip to see Jamie from SE Sask if i have to😅 yes. She's that good. Book the appointment, you will not regret it.
  
 
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   Miriam Esessien 
 August 2, 2026
 
 
 Trustindex verifies that the original source of the review is Google. I haven’t gotten a bra that fit me so perfectly in over five years! Jamie was welcoming and fun, I’m glad to have finally found my people! I never knew my accurate size and completely lost faith in ever finding a bra that fit perfectly. It was always a band issue or cup issue and always ended in me giving away newly bought bras I got online because no in-store brand carried my size. I am incredibly happy and content with my purchase. It was totally worth it! No more ill fitting bras that dug into my shoulders and back pain. Her bras feel so lightweight and comfortable that I forget I have anything on. Most importantly, they are gorgeous! Thank you so much, Jamie!
  
 
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   Sawanee Wickramasekara 
 July 23, 2026
 
 
 Trustindex verifies that the original source of the review is Google. You will wish you came sooner!
  
 
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   Vanessa Carlin 
 July 21, 2026
 
 
 Trustindex verifies that the original source of the review is Google. I went and saw Jamie to help my grandma find a bra  that fits her well and is comfortable. Every bra but one she owned cuts into her ribs and she feels like she can’t breathe properly. It’s been 20 years since she has had a good bra and she almost immediately found the one she loved with Jamie’s amazing guidance and knowledge. We both learned lots, had some good laughs and my grandma walked out of there gleaming !! She can’t remember the last time she spent money on herself and was so freaking happy to have found two staple bras that are SO comfortable and fit well in all the right areas. This lovely lady makes you feel so comfortable and welcomed. If you need help and feel like you’ve been buying the wrong bras all your life please treat yourself and go see Jamie, you won’t regret it ! 💗 Thanks again Jamie for helping my grandma improve a small but annoying and part of her life, you rock ! 😌
  
 
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   Ashley Jackson 
 July 21, 2026
 
 
 Trustindex verifies that the original source of the review is Google. The most positive bra shopping experience! Highly recommend to anyone needing a bra. ☺️
  
 
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   Adrianne Chester 
 July 6, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Jamie is really amazing. She took the time to find a bra that fit my body properly. Being a bigger breasted person it’s sooo frustrating trying to find a bra that fits. Jamie nailed it and had tons of patience. Not only that she has a great personality. I will definitely be back to buy another bra next time I’m in Edmonton. I highly recommend Jamie.
  
 
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   Theresa H 
 July 4, 2026
 
 
 Trustindex verifies that the original source of the review is Google. I spent a very pleasant hour with Jamie trying on a variety of bras, most of which fit well, but I chose three that were perfect. Jamie has named her business well for she is a coach. It's obvious that Jamie loves helping others learn how to put on a bra for the best fit and profile, and she showed me that not every bra needs wire to give good support. Each bra cost around $80, which I think is reasonable. I have spent far more on dresses that I have worn only once or twice, but a bra is worn many times in its lifetime. I highly recommend the Bra Coach.
  
 
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   Sophia 
 July 3, 2026
 
 
 Trustindex verifies that the original source of the review is Google. After my sister had such an amazing experience with Jamie, I knew I too needed to get some bra coaching! It was an amazing experience right from the beginning! The ease of booking online thru her site and her south side location were so convenient! Having a one on one session was so important as she was able to just focus on me. Her setup was perfect and she had such an amazing selection! Her honesty and attitude were perfect as well, as I felt comfortable right away! I ended up buying 2 awesome bras and I can’t wait to wear them. I felt so much better about myself when I saw what a difference the new bras made! She also can order if she doesn’t have your size. And she took time to take notes about my bra wants and needs before shopping and noted what I bought in the end! She accepts credit card and gave complimentary bra laundry bags too! I would recommend her to anyone and will go back myself! She’s my new bra lady (or coach!)